Now Available On-Demand

Main Discussion Point:

Digital transformation is revolutionizing how companies across the globe are storing, accessing, and monetizing their media assets. “The old way” of doing things can be costly and time-consuming, and lead to inflated production costs, expensive storage, and can hinder media revenue and ROI.

While digitizing media workflows can be a tall task, the late majority and laggards who ignore digital transformation are being left behind by innovators and early adopters across the media and broadcast landscape.

Vital Learnings.

Uncover differences between innovators and late adopters when it comes to media asset management and the digital transformation of old, manual workflows as they transition into automated, streamlined workflows. Discover the methodologies used when embarking on digital transformation, the business benefits of media workflow digitization, and the obstacles to avoid on your digital transformation journey.

Key Questions Answered:

  • What are the risks if we continue “the old way” of working?
  • How does moving assets into the cloud spark a digital transformation?
  • What role does AI play in a digital media archive?
  • What is the first step to monetizing a media archive that is bloated with years of content creation?
  • How can I automate manual processes to recapture productive working time for my team?

Date: On Demand

Time: On Demand

Featuring: David Katz, Media Executive, Consultant & Jake Burns, AWS Enterprise Strategist, AWS & Ashley Blackmon, Sr. Director, CNN’s Image+Sound Production Services

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SPEAKERS

David Katz, Media Executive, Consultant

As an Advisor and Consultant to several media AI start-ups, David Katz provides strategic guidance, product direction, go-to-market context, and industry connections. He currently works with several companies from Seed to Growth stage across entertainment, media, and technology.

At Paramount, David managed the digital business, strategy, and operations for CBS Media Ventures, and transformed major television brands into thriving digital businesses.

Katz received his MBA in Media, Entertainment, and Finance from NYU’s Stern School of Business and his BA in English from the University of California at Santa Barbara.

Jake Burns, AWS Enterprise Strategist, AWS

As an AWS Enterprise Strategist, Jake works with enterprise technology executives to share experiences and strategies for how the cloud can help them increase speed and agility.

Throughout his career, Jake has led large-scale IT transformations, which today are the basis for his firm belief that any enterprise can successfully adopt the cloud and save money at the same time.

While he was VP of IT Operations at Live Nation, he led a large data center consolidation project that was heavily focused on cost reduction. Jake’s team successfully migrated 118 applications, 668 servers, and 1PB of storage to AWS in 17 months. The migration reduced IT costs by 48% in the first year and a half—all without any migration bubble costs.

Ashley Blackmon, Sr. Director, CNN’s Image+Sound Production Services

Ashley is currently the Sr. Director of Image+Sound where she leads a team of 100 talented journalists. Image+Sound is comprised of a diverse workforce who primarily focus on storytelling via video production. Her department supports all of the distribution points of the CNN World Wide – CNN, CNNI, CNN Max, CNN Fast,CNN.com, & Newsource. Ashley makes strategic decisions that impact editing systems, video production workflow, staffing models, and more. Throughout her daily efforts, Ashley seeks to establish best practices and streamline processes that lead to efficiency.