Now Available On-Demand!

Every second counts - on the field and on the air - and now in your multimedia workflows. Whether you’re part of a professional sports organization, broadcast station, or university athletics department, you need your archived content and live feeds at your fingertips. Whether it’s live footage as the action unfolds, or rapidly surfacing decades-old archive footage, the addition of video content acceleration allows video and creative teams to create, manage, find, edit, and monetize all the action during games and off-season for year-round media monetization.  

Vital Learnings 

Keeping fans engaged and sponsors happy can be a tall task, especially while planning for business continuity, increasing revenue, ensuring high production value, and releasing high amounts of content on multiple channels simultaneously. But with the right tools, your multimedia workflows can become as agile as the players on the field. 

Discover how streamlining and automating workflows, utilizing AI, and making content instantly searchable and retrievable leads to more agile operations, higher quality media output, and the flexibility to work from anywhere. 

This is one you won’t want to miss! 

Key Questions Answered 

  • What role does content acceleration play in monetizing game-day footage? 
  • How can AI help generate sales and ad revenue from sponsors? 
  • How can teams capture, edit, and monetize live feeds in real time? 
  • How can AI enrich existing archives and make them instantly searchable? 
  • What can sports organizations and broadcasters do to keep fans engaged and sponsors happy - all year? 

Date: On Demand

Time: On Demand

Featuring: Tim De Lay, Senior Director of Operations, Altitude Sports & Jacob Anderson, Sr. Manager, Asset Management & Media Services, Warner Brothers Discovery & Ashley Hufford, Manager, Digital Assets , Seattle Kraken

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**Please note that there is no dial-in option for attendees. The webcast audio will be heard through your computer's speakers. If the audio is still not loud enough for you, headphones are recommended**


Tim De Lay, Senior Director of Operations, Altitude Sports

A Wisconsin Native, Tim began his broadcast career at WHA-TV in 1995 while a student at the University of Wisconsin-Madison. Initially brought on as a Broadcast Engineer for Altitude, he transferred to the Technical Operations side of the Production group in 2016 and has been working on all things behind the scenes since. Beginning in 2017, Altitude Sports began using a MAM system tied with on-prem storage and he’s helped grow the indoctrination of these streamlining tools for 7 years now, long enough to see the positive impact.

Jacob Anderson, Sr. Manager, Asset Management & Media Services, Warner Brothers Discovery

With over a decade of experience asset management and media operations at Warner Media / WBD, Jacob leads a team of media specialists supporting post-production & production media needs across WBD. This work supports the creative execution of TNT Sports in the US, encompassing NBA, NHL, MLB, NCAA, and Bleacher Report, as well as the diverse range of entertainment brands.

Ashley Hufford, Manager, Digital Assets , Seattle Kraken

Ashley is an experienced media manager, metadata expert, and chaos wrangler with over seven years in the digital asset management industry. She is passionate about creative problem solving, process management, and bridging the gaps between people, technology, and information management. As Manager, Digital Assets for the Seattle Kraken, Ashley oversees the fast-paced landscape of sports media asset management for the NHL’s 32nd team, ensuring that video content is tagged, readily accessible, and preserved for the enjoyment of future fans.