Now Available On Demand

Many B2B companies are generating plenty of activity - but not enough pipeline velocity.

When targeting is too broad, sales and marketing teams spend valuable time and budget pursuing leads that were never the right fit to begin with. The result is stalled pipeline, longer sales cycles, higher customer acquisition costs, and lower revenue efficiency.

The highest-performing companies are taking a different approach by aligning their lead generation and marketing strategies around a clearly defined Ideal Customer Profile (ICP). By focusing on the right accounts and buyers, they’re increasing lead velocity, compressing sales cycles, improving conversion rates, and generating stronger revenue results with less wasted effort.

In this session, we’ll discuss why ICP-driven targeting is becoming a competitive advantage for modern B2B companies - and how tighter alignment between marketing, sales, and targeting strategy leads to faster pipeline movement, better-qualified opportunities, and greater revenue efficiency.

What You’ll Learn

• Why broad targeting slows pipeline velocity and hurts revenue efficiency
• How ICP-driven targeting improves lead quality, conversion rates, and sales efficiency
• Why more companies are moving away from MQL-driven marketing and focusing on pipeline and revenue impact
• How better targeting helps compress sales cycles, lower acquisition costs, and improve overall revenue performance

We'll end the webinar with a fast-paced Q&A. 

Date: On Demand

Time: On Demand

Featuring: Jason Stegent, Founder and President, Elastic Solutions